Privacy policy

Last updated 23.4.2026

Privacy policy - PILATIX

This privacy policy (hereinafter: "the privacy policy") forms an inseparable part of the terms of use and is to be read together with them, using the definitions that appear in the terms of use.

The operator is committed to respecting the privacy of users of the site and the app. In order to improve the protection of user privacy, the operator publishes this privacy policy and provides the information it contains about the options available to the user when using the site, and about how the operator conducts itself in respect of collecting information from the site.

1.       General

1.1.   As part of using the site’s services, the user will be asked to give the operator personal details including name, telephone, email and delivery address, which are provided for internal purposes and future communication with customers, including for placing orders and providing the service. The information is collected through the site and may be stored and processed in external systems including: Shopify, Google, Meta (Facebook and Instagram), Taboola, Outbrain, LinkedIn, TikTok and any other advertising platform that allows the operator to promote the site. Credit card details, where requested, are needed for charging only, through "Tranzila" (or whichever card company the operator works with), and are not stored by the operator.

1.2.   While using the site, data may accumulate about the way the user uses it. The information collected may include matters such as activity patterns on the site, browsing times, products the user showed interest in, pages viewed, products purchased, IP address, device identifier, browser type, usage habits and user behaviour. This information is used for marketing, advertising and improving the service, and in substantial part does not identify the user personally.

2.       The database and its use

2.1.   The data collected about the user set out above is kept in the operator’s database. The operator undertakes to use that information in accordance with this privacy policy and/or the provisions of any law, and for the following purposes:

  • to enable efficient and convenient use for the user;
  • to improve and enrich the services and content offered on the site;
  • to change or discontinue existing services and content;
  • to analyse and provide statistical information to third parties, including advertisers (where such information is passed to third parties, it will not identify the user personally);
  • contacting the user about the status of their order and delivery of the products ordered;
  • enforcing the operator’s terms of use;
  • collection of payment;
  • any other purpose set out in the terms of use and in this privacy policy.

3.       Use of information and direct marketing

3.1.   User details provided by the user are subject to the operator’s privacy policy, and the user confirms that the information they have provided and/or that is collected about them will be kept in the operator’s database for the following purposes:

  • marketing, advertising, sales promotion and approaching the user in any manner including by way of direct marketing through any means of communication it sees fit (including in writing, in print, by telephone, by facsimile, by computerised means or otherwise);
  • encouraging loyalty, statistical analysis and research, conducting surveys and any other use in connection with their registration on the site;
  • internal purposes, such as investigating complaints and/or audits;
  • operational, marketing and statistical purposes, including processing the information and direct marketing to fulfil those purposes;
  • providing services to the user and ensuring fair trading activity in accordance with the law.

3.2.   The user is aware that there is no legal obligation on them to provide the information, and that it is provided of their own free will and with their consent, it being clarified that refusal to provide such information may mean the operator cannot provide the user with its services. The operator may also, for the purposes listed above, transfer from time to time unidentified, anonymous or aggregate information regarding the user’s activity on the site to bodies partnering in the operator’s activity and to any party providing services and benefits to users, at the operator’s discretion.

3.3.   Subject to the user’s lawful consent, the operator may approach them from time to time by direct marketing in order to offer various services of the operator provided in the course of the user’s use of the operator’s services, by email, text messages (SMS), facsimile, on social networks, an automatic dialling system and/or by telephone, so long as no other notice has been received from the user at any time, it being clarified that a purchase through the site constitutes consent to receive advertising material, all subject to the provisions of any law.

4.       Disclosure of information to a third party

4.1.   The following are circumstances in which the operator may share the user’s information with third parties, including external service providers:

  • to external service providers required for the operator’s activity;
  • where the user has authorised the operator to pass details to third parties;
  • where the user breaches the site’s terms of use or attempts to carry out acts contrary to law;
  • in order to enforce the terms of use or other agreements or other policies;
  • in response to a summons or other investigative demand, a court order, or a request for cooperation from an enforcement authority or other governmental authority;
  • in order to establish or exercise the operator’s legal rights;
  • in order to defend against legal claims as required by law. In such cases the operator may raise or waive an objection or right available to it, at its sole discretion;
  • where the operator decides to collect an unpaid debt through a third party specialising in debt collection, including law firms;
  • where the operator believes disclosure is appropriate in connection with efforts to investigate, prevent, report or take other action regarding unlawful activity, suspected fraud or other wrongdoing;
  • in order to protect the rights, property or safety of the operator, its employees, site users or others;
  • in connection with a material corporate transaction, such as a sale of the operator’s business, a divestment, a merger, a consolidation, a sale of assets or in the event of liquidation.

4.2.   In addition, the details of leads who leave their details on the site may be passed to a salesperson on the operator’s behalf in order to make contact following the user’s interest in the operator’s services.

5.       Aggregate and non-personal information

5.1.   The operator may make use of aggregate and non-personal information it has collected in any of the circumstances set out above. The operator may combine non-personal information it has collected with further non-personal information collected from other sources. The operator may also share aggregate information with third parties including advisers, advertisers and investors, for the purpose of general business analysis. For example, the operator may report to its advisers on the number of visitors to the site and the most popular products. Such information does not include any personal information and may be used to develop content and services that assist the user and to tailor content and advertising.

6.       Third parties

6.1.   There may be a number of places on the site where the user can click a link to reach links to sites that are not subject to this privacy policy and are not connected to the operator. Those links may ask the user for information and/or collect information about them independently, including personal information, and in certain cases provide the operator with information about the user’s activity on those links.

6.2.   Any third party to whom the operator may disclose personal information subject to this privacy policy may have its own privacy policy describing how it uses and discloses personal information. That policy will govern the use, handling and disclosure of the user’s personal information once the operator has shared it with such third parties as set out in this privacy policy. If you wish to receive further information about the privacy policy of those third parties, the operator encourages you to visit those third-party links.

6.3.   The operator may permit third parties, including its authorised service providers, advertising companies and advertising networks, to display advertisements on the site. Those companies may use various tracking technologies in order to collect information about users who view or interact with their advertisements. The use these companies make of such collection technologies is subject to their privacy policies and not to the operator’s privacy policy.

7.       The user’s choices about the collection and use of information

7.1.   The user may choose not to provide the operator with certain information, but this will mean they cannot use certain features on the site, because such information is required in order to register for the operator’s services.

7.2.   Where the user has registered for a service and has agreed to receive direct marketing as set out in the terms of use, the operator may, subject to any law, send them direct mailings including but not limited to emails and/or newsletters about service updates, improvements, special offers or special content. The operator may send the user other types of email messages, such as service messages, advertising messages and surveys. If the operator has already passed information about the user to a third party before they changed their preferences or updated their information, the user may need to change their preferences directly with that third party.

8.       Use of information collection technologies

8.1.   The operator may use various technologies in order to collect information from the user’s mobile device and/or computer and about the user’s activity on the site.

8.2.   The operator may collect information automatically from the user’s mobile device or browser when they visit the site. Such information includes mobile internet, IP address, browser type and browser language, access times, the contents of undeleted "cookies" that the user’s browser previously received from the operator, and the referring website address.

8.3.   The operator uses, among other things, data analysis tools such as Google Analytics and marketing tools such as Meta Pixel. These tools help the operator better understand user behaviour, improve the service and tailor content and advertising. The use these tools make of the information is subject to those tools’ privacy policies.

9.       Information collected in the course of using the app

9.1.   When downloading the app, registering for it and using it, PILATIX may collect the following types of information:

  • Technical information and device data - mobile device type, operating system, IP address, unique device advertising identifiers (Device ID), crash logs and information about bandwidth and network connection.
  • Usage and analytics data - information about how the user uses the app, including which instructional videos they watched, viewing duration, how often they log in to the app, progress through training programmes and personal preferences marked in the app.
  • Physiological or personal information (where entered by the user) - where the app allows, or will in future allow, entry of data such as age, weight, height, fitness goals or physical limitations for the purpose of tailoring the training programme, that information will be stored in PILATIX’s databases and used solely to tailor the user experience and provide the service, and will not be passed to third parties for marketing purposes without express consent.

10.    Purchases, subscriptions and App Stores

10.1.   Where the user purchases a monthly subscription or paid services through the app stores, such as the Apple App Store or Google Play Store, payment processing is carried out directly by those platforms and is their responsibility. PILATIX does not collect, does not store and has no access to the user’s full credit card details in those transactions. The company receives from the app stores only a digital token, payment confirmations and information about subscription status (active/cancelled) in order to enable access to the content. Those purchases are also subject to the privacy policy of Apple or Google respectively.

11.    Permissions on the mobile device

11.1.   The app may ask for the user’s approval to access various components on the mobile device for the proper operation of the app and provision of the services, as set out below:

  • Push notifications - for sending workout reminders, updates about new videos, or operational messages.
  • Camera / photo gallery - where the app allows uploading a profile picture or other images.

11.2.   The user may refuse to grant these permissions or revoke them at any time through their mobile device settings, but revoking permissions may impair the ability to use some of the app’s features.

12.    Use of third-party services and analytics

12.1.   The company may embed third-party software components in the app for analytics, subscription management, performance improvement and fault reporting. These tools collect anonymous data about how the app is used. The use of that information by those third parties is subject to their privacy policies.

13.    Information security

13.1.   The operator implements up-to-date information security systems and procedures on the site. The operator also works with external service providers that meet accepted information security standards. These systems and procedures reduce the risks of unauthorised intrusion, but they do not provide absolute security. The operator does not undertake that its services or those of external service providers will be entirely immune from unauthorised access to information stored on the site.

13.2.   The operator reviews the site’s information security from time to time and makes changes and upgrades as needed, in order to maintain the site’s level of information security. That said, the operator will not be liable for any damage, direct or indirect, caused to the user in the event of exposure of information as a result of unauthorised intrusion by third parties or as a result of an act or omission outside the operator’s control.

14.    The right to inspect and update information, databases

14.1.   Under the Israeli Privacy Protection Law, חוק הגנת הפרטיות, תשמ"א-1981, every person has the right to inspect information held about them in the operator’s database. A user who has inspected information about themselves and found that it is not correct, complete, clear or up to date may approach the owner of the database with a request to correct and/or update and/or delete the information held about them as set out above, to the extent it is incorrect as described above.

14.2.   Such an approach should be directed to the operator by email at pilatix.help@gmail.com; on WhatsApp at 054-242-9697; or by any other means set out on the site. It is clarified that the contact details listed above and the operator’s availability times may change at the operator’s sole discretion and without prior notice, and the user will have no claim against it in that regard.

14.3.   If the information in the operator’s database is used for personally approaching the user, they are entitled by law to demand in writing that the information relating to them be deleted from the database.

15.    Changes to the privacy policy

15.1.   The operator may change the provisions of this privacy policy from time to time. If material changes are made to the provisions concerning the use of personal information provided by the user, notice of this will be published on the operator’s site.